Measuring customer satisfaction and loyalty in spa companies

نویسندگان
چکیده

برای دانلود باید عضویت طلایی داشته باشید

برای دانلود متن کامل این مقاله و بیش از 32 میلیون مقاله دیگر ابتدا ثبت نام کنید

اگر عضو سایت هستید لطفا وارد حساب کاربری خود شوید

منابع مشابه

Satisfaction Strength and Customer Loyalty

Although empirical research indicates that satisfaction is intimately linked to loyalty, anecdotal evidence reveals that many customers who state that they are very satisfied with a service provider nevertheless subsequently defect. In this paper, the authors focus on identifying which customers are vulnerable to defection despite stating high levels of satisfaction. Drawing on the emerging per...

متن کامل

Satisfaction towards Customer Loyalty in Auto-Mobile Industry of Pakistan

This study investigates the factors affecting the brand loyalty of the customers of Auto-mobile industry in region of Pakistan with the use of ECSI model. A well-organized structured questionnaire was distributed among the customers of Auto-mobile industry. The questionnaire was based on 5 Point likert-type scale. Results show that the customer expectations have a direct positive impact on perc...

متن کامل

Customer Satisfaction and Loyalty of E-commerce in India

The fierce competition in E-commerce has forced the companies to focus on providing customer satisfaction and gain customer loyalty. Thus, measuring the parameters which drive customer satisfaction is very important for the long-term growth of the businesses. This research work makes an attempt to identify the factors which influence the loyalty and satisfaction of customers in organized E-comm...

متن کامل

Measuring the efficiency of customer satisfaction and loyalty for mobile phone brands with DEA

Bahcesehir University, Department of Industrial Engineering, Besiktas, Istanbul 34349, Turkey Bahcesehir University, International Trade and Business, Besiktas, Istanbul 34349, Turkey c Fatih University, Department of Industrial Engineering, Istanbul 34500, Turkey Oklahoma State University, Department of MSIS, Tulsa, OK 74106, USA e Fatih University, Department of Management, Istanbul 34500, Tu...

متن کامل

The 6th TQM World Congress, 2001, Saint Petersburg Customer Satisfaction and Loyalty 340 CUSTOMER SATISFACTION AND CUSTOMER LOYALTY IN EUROPEAN RETAILING

Customer satisfaction and customer loyalty is becoming an increasingly important factor in modern retailing a market characterized by slow growth and intense competition. Big non-European chains such as Walmart are already present in some countries and consider to buy some of the retail chains in other countries e.g. the Scandinavian countries. This development will demand even more focus on cu...

متن کامل

ذخیره در منابع من


  با ذخیره ی این منبع در منابع من، دسترسی به آن را برای استفاده های بعدی آسان تر کنید

ژورنال

عنوان ژورنال: E+M Ekonomie a Management

سال: 2015

ISSN: 1212-3609

DOI: 10.15240/tul/001/2015-1-012